Florence, July 6, 2016 – Trussardi and Fashion Streetwear Italia signed a new licensing agreement for the production and worldwide distribution of the “TRUSSARDI for Your Dog” line.
“TRUSSARDI for Your Dog” was presented to the market at the Fashion Streetwear Italia stand during Interzoo held at the Nuremberg Expo from May 26 to 29, 2016.
The Trussardi Greyhound, the symbol of the prestigious Italian fashion house, will be the star of the collection, where all products will be made of top quality materials in line with current EU laws. The collection will include leather and cotton bags for use as pet carriers, collars and leashes, dog beds, embroidered knitwear, sweatshirts, coats and down coats for winter.
The “TRUSSARDI for Your Dog” line will be sold in select pet shops and fine department stores worldwide and in several Trussardi boutiques.
Trussardi, established in Bergamo in 1911, is recognized worldwide as a lifestyle brand known for its excellence, elegance and continuous experimentation in fashion, food and design. With solid roots in Italian artisan craftsmanship, the group is present in the fashion sector with its Trussardi and Trussardi Jeans clothing and accessories collections. Always evolving, the brand has added the Trussardi Junior, Trussardi Eyewear, Trussardi Parfums, Trussardi Orologi, Trussardi Casa, Trussardi Jeans Underwear, Trussardi Nightwear and Beachwear, Trussardi Home Linen, and Trussardi Wall Decor collections and was one of the first fashion brands to be actively involved in the food industry through its Café Trussardi and Il Ristorante Trussardi Alla Scala. Trussardi products are sold in Italy, Europe, Asia and the Middle East through its own boutiques, in the most important multi-brand stores, and online at trussardi.com.
FASHION STREETWEAR ITALIA
Fashion Streetwear Italia has begun acquiring licenses for the creation and distribution of high quality products for pets. In the past, the company has worked with fashion brands such as Roberto Cavalli, Miss oni and Alviero Martini.
Fashion Streetwear Italia S.r.l. produces high quality, trend-setting pet apparel collections entirely in Italy, for its own brands I ❤ MY DOG ® and I ❤ MY CAT ® and also for other labels. All items have been carefully designed down to the smallest detail, from the choice of fabrics and prints to fit and finishes, creating a wide range of useful and functional products (down coats, raincoats, sweatshirts, collars and leashes, dog beds, etc.) for our four-legged friends.