Love for pets, and the desire to be always surrounded by them, thanks also to the origin of the world of fashion and textiles, two young Italian entrepreneurs give birth in 2007 to Diamondog snc and, in 2013 to Streetwear Fashion Italia Srl, Companies specializied in production of clothing and accessories for dogs.

Fashion Streetwear Italia is rooted in Florence, the cradle not only of the Renaissance, but also of Italian fashion, city ‘icon of quality’ and quality of Made in Italy all over the world.
In 2007 the same young entrepreneurs give life to brands DIAMONDOG ®, I ♥ MY DOG ® and I ♥ MY CAT ®.

Since the first collections we were partners of Multibrand concept stores for man / woman. In 2008 we produced the collections of Roberto Cavalli Pets and Alviero Martini Pets, becoming, for these companies, leaders in the fashion world, the largest manufacturer of pet accessories and clothing. After this experience, comes the line “I ♥ MY DOG ®”Brand protected from the outset on the market thanks to the registration of the mark in Italy, in Europe and in the major worldwide countries, including the United States. The mark “I ♥ MY DOG ®” was born with the intention of becoming a trusted partner for that customer who seeks, in the clothing market for dogs, a different article, designed, built and tested to be both practical and aesthetically unique; a high quality product for your four-legged!

Our clothing are born with a different design, are studied in detail and to be long-lasting.
Our target is to serve every customer as “OUR CUSTOMER”. Being able to follow our Retailer the best, season by season advise them and help them in choosing products. Our dog line, 100% Made in Italy, includes: apparel, collars & leashes, pet beds, carriers and various accessories such as bracelets and necklaces for the puppies and their owner.

The Company, today, continues to produce fashion and stylish garments, with brands DIAMONDOG ®, I ♥ MY DOG ® and I ♥ MY CAT ®, makes attention in details, in the fit, for create unique and inimitable style. The knitwear is made with fine yarns, sweatshirts embellished with rhinestones, coats stuffed with real down, or ecologic down. So much passion and so much effort to give to the loyal friend unique and inimitable creations. The Company is famous expecially for down goose jacket.

Now are served shops ,not in Italy, but all over the world (specializied in pet accessories or grooming), both boutique man / woman. Our distribution takes place in 28 countries.
Fashion Streetwear Italia takes on, day after day, to seek perfection in every area and to approach more and more ‘to their customers and their needs. For this reason, the Company is active presence on social networks (Facebook, Twitter and Instagram) and offered the opportunity to its customers to buy its products directly from website and also to shop online.
Each brands owned by the Company also has its own website reference, where are presented the projects, collections, social commitment.

Fashion Streetwear Italia, for this past Christmas 2014, wanted to make a gift to all lovers of 4legged friend, creating the App “I ♥ MY DOG ®” for I Phone and Android (free download from the Apple Store and the Play Store), where you can share with all fans pictures of your dog.