I ♥ My Dog® come back at Pitti after two editions of Pitti Bimbo (January 2015 and January 2016).
My Factory is the section hosting the new expressions of metropolitan culture, in their different links between technologies, music, art and design.
A platform for enhancing some of the most lively creative workshops in the urban segment and sportswear.
My Factory is located within the Lyceum spaces, near the main entrance of the event.
It’s actually an old high school and the brands share the corridor spaces and the old classrooms.